1. the top management is the decision-making body and implements the ideas and designs that are deemed to be necessary for an organization and its success." Yet, one of the most frequently slighted tasks for organizations is defining the company mission in strategic management. For most executives, operational aspects of long-range management activities are easily emphasized. But the role of the mission statement is demonstrated by failing organizations, based on how their long-run purposes have been at odds with its short-run actions. Therefore, if these actions are measured, executives would be better able to see the failure of those actions.
