Go to your best stock market website of preference to research companies and Enter the stock symbol KO (COCACOLA).
Note the wealth of information on Coca-Cola that may be obtained by clicking any item along the row below the company name. Use this data to refine your lists of key external and internal factors. Each factor listed for this exercise should include a percentage, number, dollar, or ratio to reveal some quantified fact or trend. These factors provide the underlying basis for a strategic plan because a firm strives to take advantage of strengths, improve weaknesses avoid threats, and capitalize on opportunities. Avoid vagueness in strategic planning
