Most people recognize Butterball as a brand of turkey, but Butterball brand is also found on fresh turkey breast cuts; turkey sausages; ground turkey; lunchmeat cold cuts; fresh marinated bone-in, boneless, and whole chicken; frozen chicken products; and Butterball stuffing and gravy mixes.
Refer to the scenario. When considered as one whole group, what are Butterball's products collectively
known as?
marketing equity
a product line
a product mix
line depth
