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Suppose the following financial information for a firm: Sales = $1000 Expenses (including interest expense on debt) = $700 Total Assets = $5000 Total Debt = $2500 Which of the following, all else equal, would decrease this firm's return on equity (ROE)? [Assume taxes = 0%, and that return on assets (ROA) exceeds the interest rate on new debt]

A. Increase debt, relative to equity (holding assets constant).
B. Increase sales, relative to assets (holding profit margin and equity constant).
C. Increase sales relative to expenses (holding assets constant).
D. Increasing equity, relative to assets (holding sales constant).