Regina is considering different laptop computers before she finally buys a new laptop. She has collected information about four different laptops and is focused on five attributes that she thinks are important. She has rated these laptops on the attributes and has asked you to help her in making a choice. Using the Fishbein Multi-Attribute Model, please answer the question below:
Regina’s Attribute Matrix
Attribute
Importance Weights
HP Pavilion
Dell Latitude
Sony Vaio
Acer Aspire
Weight
0.4
Bad
Very Good
Fair
Very Bad
Integrated camera
0.1
Good
Bad
Very Good
Fair
Display Resolution
0.25
Very Bad
Excellent
Terrible
Good
Built-In Numeric Keyboard
0.05
Excellent
Excellent
Excellent
Excellent
Energy Star Compliance
0.2
Very Good
Terrible
Good
Terrible
Q. The first step involved in using Regina’s Attribute Matrix to help her evaluate the different options when using the Fishbein Multi-Attribute Model is:
1.Multiplying the attribute values to the scale values and assigning a name to each resulting attribute value.
2. Creating a scale that captures the attribute belief for each brand and assigning values to those beliefs.
3. Converting the attribute names to scale values and assigning a value to each attribute name.
4. Converting the attribute beliefs into numbers by assigning increasing ratings left to right on the grid.
5. Converting the brand names into distinct values.
