GENERAL INSTRUCTIONS Each answer must be 600-800 words. Any portion of an answer which exceeds 800 words will not be marked. • You MUST use 12-point Times New Roman or Arial font and 1.5 spacing. Your answers MUST use full sentences and proper academic language. Your work MUST be fully referenced and include a properly formatted bibliography using the Harvard style of referencing. . . ● QUESTION ONE - 10 MARKS In 600-800 words, explain why it is more useful to adopt a non- essentialist framework when discussing identity formation. In your answer you must refer to your reading by Barker and Jane. QUESTION TWO - 20 MARKS Choose ONE of the following questions to answer. Question 2a Using the Carling Black Label advert on the next page, write a short analysis (600-800 words) in which you discuss how hegemonic norms surrounding gender are reinforced. You need to ensure that you explain the overall meaning of the advert, in terms of gender representation, and how you reached such conclusions. You will need to use your readings by Barker and Jane to help justify ideas about conventional gender traits/norms in order to come to any meaningful conclusions. You must also explain what is meant by the concept 'hegemonic norm' and how they generally come into existence. Question 2b Using the Castle Lager beer advert on the next page, write a short analysis (600-800 words) in which you discuss how hegemonic norms surrounding the concept of nationhood are reinforced. You need to ensure that you explain the overall meaning of the advert, in terms of the representation of nationhood, and how you reached such conclusions. You will need to use your readings by Barker and Jane to help justify ideas about nationhood and imagined communities in order to come to any meaningful conclusions. You must also explain what is meant by the concept 'hegemonic norm' and how they generally come into existence. SUBMISSION REQUIREMENTS Joy Work MUST be submitted by 4pm on 24 May A hard copy must be submitted to the marked essay box outside Room 127 Old Main Building A digital copy must be submitted on Turnitin. Failure to follow these requirements will result in a 30% penalty. ● You will NOT have access to your Turnitin report until after your work is marked. Your first submission to Turnitin is final. Turnitin details: . . 0 Class ID: 39015678 0 Enrollment Key: MECS202 ADVERTISEMENTS PLAY THE GAME BE THE CHAMPION TASTE THE REWARD PROUD SPONSOR OF THE NATIONAL BLACKBALL FEDERATION CHAMPION MEN DESERVE CHAMPION BEER Black Label Advert PENTI CASTLE INVITE YOUR MATES OVER TO WATCH BAFANA BAFANA & STAND TO WIN A SUPERFAN HOME STADIUM EXPERIENCE! Castle Lager Advert ASTLE FAND CASTLE
