Select a firm or product that interests you. The more focused the firm or product is the easier you will find it to carry out the task. A small local business would be good or a single line of products like Nespresso from a large enterprise with many products will work well. It needs to be a firm you are personally familiar with or a product that is popular enough to have a considerable amount written about it.
Use the Value Proposition Canvas to analyze the value proposition of the firm or product line you have chosen. You might benefit from interviewing the manager of the firm and/or some customers about the uses of the product you have selected. T/F
