You are learning about product lines in your marketing class and want to impress your professor with some details you have learned on your own.
Required:
Which of the following assertions can you make about expanding a company's product lines?
a. Product line expansion is a risk not worth the reward.
b. Product line expansion can help to cut production and marketing costs.
c. Product line expansion increases production costs in the long term.
d. Product line expansion is a fairly inexpensive process.
e. Product line expansion does not affect the cost of a company's marketing mix variables.
