1. From the given McDonald Prosperity case study, explain McDonald’s marketing strategy to increase the consumer attitude and respond to different cultural market segment (5 marks) 2. What other marketing strategy could McDonald introduce from the Chinese New Year Celebration? Please suggest and explain ONE strategy. (15 marks) 3. If McDonald to introduce the Prosperity Burger to western market such as the United State or European country(s), what would be the focus of their strategy – considering the demographic of the western market? Provide your point and justification. (10 marks).
