for well established brnads opreating in industires of low competivive intensity,makreing managers can create communciation stragies that make use of high reach and little or no frequency, by empolying reach only,marketers are striving for maximum impact from memorable creative,deleiverd at just the right time and in just the right venue.this stargrey can be leveraged by some other means throguh punlicy,publicty,relations or some form of digitial promotion T/F
