GROUP ACTIVITY 2
In 2015, the US retailer Wal-Mart experienced a rise in total revenue, but was predicting a fallin
profit. A company spokesperson said the firm was seeking to reduce stock levels and expected
the demand to increase in the future.
a How can total revenue rise but profits fall?
b Explain:
i how a reduction in stock levels could increase profit
ii
one way a firm could increase demand.
