the shift toward a service based economy and mushrooming change in information technology are two areas of technology that affect businesses today. what is the third? increased use of social media the growing use of technology for competitive advantage developing technological strategic plans the goodyear tire and rubber company is a because it combines rubber and chemical compounds and uses blending equipment and molding machines to create tires. during the decline of the , a tremendous growth in the service sector kept the overall u.s. economy from declining at the same rate.