Pay-per-click is based on the number of people who click on an ad divided by the number of people to whom the ad is presented. 30) To what does the term copy thrust refer? A) It refers to competitors who make similar claims in their ads. B) It refers to an FTC challenge to the claims made by an advertiser. C) It refers to all the advertising copy prepared for a particular brand. D) It refers to what is to be communicated by the words and illustrations. E) It refers to how much the audience believes what the advertiser says. 44) The job of integrating the Four Ps strategy decisions is the responsibility of the company controller, since the money to do so must be available. 45) Fostering a free press, science, and an open Internet are ways that the government can promote the free flow of accurate information, which helps consumers make more informed choices and leads to a more effective and efficient marketing system. 46) A marketing plan usually spells out the time schedule for a marketing strategy as well as the time-related details.
