you are a brand manager for a large chain of grocery stores. you have been working overtime for the last two weeks to prepare for your pricing objectives meeting with the head of sales and marketing. you walk into the meeting with a high degree of confidence in the strategy that you have for setting the pricing objectives for your brand category for the upcoming year. you are speechless when the marketing head tells you that no changes in the pricing objectives will be made for your brand category. he says he believes it is most prudent to leave the existing pricing objectives as they are for the upcoming year.
