Marketing Research (1)
1. Which question isn't collecting qualitative data?
* Why should phone be banned during school?
* Do you like chocolate or vanilla, yes or no?
* Describe the kind of toppings you like on your pizza.
* How should you discipline a child?
2. The group of people who represent the target markef and are taking part in a research study is ……
* Interviewees
* first responders
* target market
* sample
3. All the following are advantages of a survey EXCEPT
* can collect data on large samples
* data collected is always honest and reliable
* Quick
* Easy to analyze
4. Which of the following questions is market research not likely to find an answer to?
* Would consumers be likely to buy my product?
* What price would consumers be likely to pay?
* Which businesses will be the main competitors?
* Which method of production should I use?
5. Which of the following is an example of a primary data source
* sales reports
* inventory reports
* survey
* expense reports
6. What is an example of validity?
* A set of questions that vaguely answer the company's question.
* A set of questions fully answering what the business wants to know about a target market
* A set of questions that are poorly written
* Along survey asking the consumer random questions
7. What is the first step in the marketing research process?
* Analyze results
* Experiment
* Defining the problem
* Conduct a survey
8. Carolyn is planning on releasing a new product in her candy business and making a survey, What type of research is this?.
* Product placing
* Qualitative research
* Media research
* Quantitative research
9. In market research, a sample is defined as………
* A group selected from all the potential product consumers
* all the potential consumers of a product
* a trial of the product so that consumers can test it at home
* A gift to the consumer
