A strategy of setting prices based on how customers develop their perceptions of value can often be the most effective pricing strategy, especially if the strategy
Select one:
a. leads the marketer to being the low-cost seller.
b. challenges consumers to discard their perceptions of value.
c. is measured against the competition.
d. is consistent with a competitive target return strategy.
e. is supported by consistent advertising and distribution strategies.
Answer: e
