To deliberately initiate culture change at company is an uphill struggle. Most employees tend to return to familiar ways of doing business. To succeed, executives need to
a. model the desired change over a period of at least six months and replace any senior executive who is not fully committed.
b. create a sense of urgency, model the changes that they want, and show commitment to the new culture.
c. create a sense of urgency, model the desired change, and lay off all employees who aren’t enthusiastic about the change.
