The combination of factors that a company can control to influence consumers is called the marketing Mix Segmentation Tools Blunder QUESTION 11 effect happens when the place a product was manufactured influences how consumers perceive the product O Source Country of Origin QUESTION 12 effect happens when the consumer evaluates your message based on your company's status or image. In international business, this often means that a country you are trying to target can hold the fact that you are a foreign firm against you O Source Country of Origin QUESTION 13 Poking fun at Americans and de-emphasizing their foreign origins helped McDonald's France become one of the strongest restaurants in their gobal network, and the company's second largest market True False QUESTION 14 Market segments rarely transcend national orders. True False
