lead generation is multiple choice the result of offers that contain all the information necessary for a prospective buyer to make a decision to purchase and complete the transaction. the result of a direct marketing offer designed to generate interest in a product or service and a request for additional information. a bundle of products that are shipped directly to the point of purchase rather than being stored or distributed through intermediaries.incorrect a direct telephone communication only with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet. the outcome of an offer designed to motivate people to visit a business.
