1. Successful firms focus their efforts on satisfying customer needs that provide minimal core value. competitors have tried and failed to satisfy. are easiest to satisfy. Are important to all generational cohorts.match their core competencies. 2. Companies can find out a lot about customers by listening to (and monitoring) what they say on their social networks, blogs, review sites, and so on. One technique that firms use to monitor such activity is called education analysis. enrichment analysis. engagement analysis. reaction analysis. sentiment analysis. 3. Which company activity is identified as the set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large? human resources accounting sales manufacturing marketing4. For every consumer who purchases a pair of TOMS shoes, the company promises that a needy child will receive a pair of shoes. TOMS shoes is actively engaging in corporate social responsibility. environmental marketing. business ethics. overpricing of its products. marketing ethics. 5. Meredith’s current task at work is to determine how much the new product should cost and how it will be promoted. What is Meredith working on? supply chain management CRM marketing plan sales forecast demographics6. The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment is external. is internal. is easier to understand. is easier to control. has fewer components. 7. Some banks offer special accounts designed to attract junior high school students. Savings in these accounts are generally small amounts, which cost banks more to maintain than they are worth; however, bankers know that consumers are creatures of habit and hope that these young people will become adult customers. These banks recognize that product excellence leads to loyal customers. the importance of making decisions based on short-term results. the lifetime value of customers. that if customers bring in some revenue, costs do not matter. that operational excellence is an important macro strategy. 8. Which element of the marketing mix is most relevant to the activity "delivering value"? Price product place purchasing promotion
