Questions for Discussion 1-18 Give examples of needs, wants, and demands of Chick-fil-A customers, differentiating these three concepts. 1-19 Describe Chick-fil-A in terms of the value it provides customers. How does Chick-fil-A engage customers? 1-20 Evaluate Chick-fil-A's performance relative to customer expectations. 1-21 Which of the five marketing management orientations best applies to Chick- fil-A? Can Chick-fil-A continue to provide exceptional customer service and sustain the level of growth it now enjoys? Why or why not? 1-22
