Mass selling is Multiple Choice the high-quantity sales of unique products based upon the needs and wants of individual consumers. the production and sales of a single item that contains no variation of product benefits. the opposite of customized interaction, meaning a single message is delivered to the whole group of prospective buyers. the use of different images (such as on the cover of Sports Illustrated) to create a more intimate relationship between buyer and seller. the translation of a company's message into multiple languages for use in advertising in different countries or regions.
