A strategic group map displays o how many rivals are pursuing each type of competitive strategy. o which companies have the biggest market share and who the industry leader really is. o which companies have the highest degrees of brand loyalty. which companies are currently viewed as the most prestigious by customers and which ones are being shunned by customers because of high prices and relatively low product quality. o the different market or competitive positions that rival firms occupy in an industry and helps identify each rival's closest competitors.
