A major struggle faced by first movers is that they Multiple Choice O have the job of establishing the market alone. Photos must modify a competitor's product without reproducing it. O rely on laggards to buy their products. O use prototypes to dominate the market. O do not have access to test marketing. Coca-Cola is a huge national brand manufacturer. By owning its own brands, Coca-Cola Multiple Choice O has greater opportunity to dictate retail pricing, O can monopolize store brands. O can increase brand dilution. O can eliminate any local competition. O retains greater control over its marketing strategy, The communication channel used in IMC must 26 Multiple Choice 00:45:16 eBook O match the traditional channel used in that particular retail sector. O connect the sender with the desired recipients. O maximize decoding difficultyO Include network advertising, local newspapers, and regional radio stations. O deliver the best encoding capabilities.
