aldi is a no-frills grocery chain. it sells grocery staples right out of crates and boxes with emphasis on low-priced, private-label brands. aldi stores are typically about one-third the size of the traditional supermarket. by controlling expenses, aldi customers can expect to save 30 to 50 percent compared to kroger customers. the chain targets bargain hunters who are willing to rent a cart and bag their own groceries. aldi competitive advantage is based on:
