assume levi strauss & company sells its jeans in a wide variety of global markets. physical environmental factors such as climate (e.g., heat, humidity) have influenced the types of jeans demanded and sold. for example, colder climates are well-suited for traditional length and weight jeans, while hotter climates prefer shorter and lighter weights. likewise, differences in competitive landscapes (i.e., amount of competition, type of competition, and intensity of competition) have influenced brand positioning: levis is positioned as relatively expensive and prestigious in russia yet positioned as more casual and relatively inexpensive in the united states. for levi's, which adaptation strategy is likely most appropriate across its global markets?
