which non-market shock (political, economic, social, and technological) is uber bringing to the taxi cab industry? do you think of uber as a ride-sharing company or more as a technology company? also, think about the competitive advantages that uber has that allows it to disrupt the taxi cab industry? what is uber’s value proposition in the industry? are all of uber’s competitive advantages legal, or do some of them fall into the grey area of compliance with the law?
