es
Angela Simpson is considering the purchase of a home entertainment center. The product attributes she plans to consider and the
weights assigned to each attribute are listed in the table below.
Product Attributes
Portability
Sound projection
Warranty
Angela rated the brands as follows.
Brand A
Brand B
Brand C
0.2
0.5
0.3
Brand A
Brand B
Brand C
Sound
Portability Projection Warranty
7
8
10
5
Product
Evaluation Rating
87100
Using the consumer buying matrix, conduct a quantitative product evaluation rating for each brand. What other factors is Tammy likely
to consider when making her purchase? (Do not round intermediate calculations. Round your answers to 1 decimal place.)
9
7
